Osnova sekce

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  • Final Test

    Zvýrazněno
    • Context of Television 2022_25th MAY Test
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      The test contains 10 questions.

      Grading: 

      9-10 right answers is A

      8 right anwers is B

      7 right answers is C

      5-6 right answers is D

      4 right answers is E

      0-3 right answers is F

      The grade you will get after reading by teacher, because of open questions.  

      NOTICE:

      PRAVDA is YES (RIGHT)

      NEPRAVDA is NO (FALSE) 

    • Context of Television 2022_15th JUNE 2022 Test
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      The test contains 10 questions.

      Grading: 

      9-10 right answers is A

      8 right anwers is B

      7 right answers is C

      5-6 right answers is D

      4 right answers is E

      0-3 right answers is F

      The grade you will get after reading by teacher, because of open questions.  

      NOTICE:

      PRAVDA is YES (RIGHT)

      NEPRAVDA is NO (FALSE) 

  • What Television Is?

    • Study Material 1_What is Television? Soubor
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      The first part of M. Štoll's study material on the introduction to television.
    • Study Material 2_Defence and Impeachment of TV Soubor
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      The second part of M. Štoll's study material on positivies and negatives of television.
    • Why do I love TV content? / Why am I afraid of TV content? Úkol
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      Your task is a brief essay on the positives and threats of television. I am not interested in finding out what TV programs you like / do not like, I would like to learn how you see the role of television / television content in the private life of an individual, including yours, as educated media students. I recommend focusing on two three phenomena, or one positive and one negative, and deal with those more in depth. You can be inspired by Study # 2, but you can bring your own categories.

        

  • Law Contexts

    • Study material 3_Law Context Soubor
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      Further material consisting of basic law frames of audiovisuality (expamples from EU and CZ)

    • Controversial (TV-audiovisual) material on the edge of the law Úkol
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      Find on the Internet (TV broadcasts of your national television, Youtube, anywhere) content (sequence, show, part of a show) that you believe is on the edge of the law or even behind it. Include a link or attach a "clipping" and why you think there is a legal issue. Concerning some well-known case from your media environment, briefly summarize how the matter has been resolved. I would then like to share your videos or demos with other course participants.

  • Financing of TV institutions

    • Study material 4_Financing TV institutions Soubor
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      Breif information on main principles of TV ads and relationship to the viewers. 

    • Analysis of advertisement Úkol
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      New tasks deals with advertisement. It is the main source of financing tv institutions (commercial ones). 

      Please - find a tv advertisement that attracts you somehow (positive-negative-by content-by form-old-new?...) and analyze it. The stress shoulf be on communication strategy of it: how is it done, why like this, why the people there, how s the product presented, in what time the product is shown...what kind of expectation you think the producers have etc. 

      If you cannot find a tv with the link (try to do some screenshots of it).

      If you cannot find a tv ad, but other audiovisual kind, it can be non-tv. 

      Thank you!

       

  • Public service TV

    • Study Material 5_Public TV Service Soubor
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    • Does the Programe Fulfill the Public Service Expectations? Úkol
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      Watch any show that aired on public service television. (If you do not have such a television in your country, watch a BBC or other such television.)
Then analyze this program in terms of the fulfillment of the so-called public service (as defined in the Study Material). 
      And then: 
      a) Try to list which of the requirements the program meets and how
b) Define one requirement that does not meet and try to define why.

  • Programming TV

    • Study Material 6_Programming TV Soubor
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    • WILLIAMS, Raymond: Programming_2003 Soubor
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    • PERREBINOSSOFF, Philippe: Scheduling Strategies for Televisions_2005 Soubor
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    • Comparing the schedules Úkol
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      Open the shcedules of two television channels you know (from your country of whatever) and compare some term (Monday morning, Saturday´s primetime, Wednesday before the evening etc etc.) - by what programmes the television uses there, what can be the connection/disconnection of it. Try to find the channels that are very different, or quite similar. Try to write in on-two paragraphs EHY do you think the television institution uses this programme right in that time and if you have any idea how to change it, offer another one from its offer.  

  • Types, Genres and Formats

  • Feedback: Rating and Share

    • Study material 8_Feedback Soubor
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    • Task_Questionnaire Úkol
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      Create a short questionnaire - neither rating nor share measures the quality of the program. 
      It is always "only" about the number of approaches and viewers. Therefore, come up with 10 questions to find out 
      the "audience satisfaction" research category. Make sure that several different characteristics of the program 
      can be traced from the answers if the respondent answers the questions. 
      (So ​​it's not a question: Did you like it? Yes. No.)

  • Historical Context of Television