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    • Study material 4_Financing TV institutions Soubor
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      Breif information on main principles of TV ads and relationship to the viewers. 

    • Analysis of advertisement Úkol
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      New tasks deals with advertisement. It is the main source of financing tv institutions (commercial ones). 

      Please - find a tv advertisement that attracts you somehow (positive-negative-by content-by form-old-new?...) and analyze it. The stress shoulf be on communication strategy of it: how is it done, why like this, why the people there, how s the product presented, in what time the product is shown...what kind of expectation you think the producers have etc. 

      If you cannot find a tv with the link (try to do some screenshots of it).

      If you cannot find a tv ad, but other audiovisual kind, it can be non-tv. 

      Thank you!