Section outline

    • definice a role politických stran
    • typy politických stran a konfliktní linie
    • znalost prostředí
    • četba:
      • Katz, Richard a Mair, Peter. (1995): Changing Models of Party Organization and Party Democracy. The Emergence of the Cartel Party. Party Politics, Vol. 1, No. 1, pp. 5-28.
      • Lees-Marshment, J. (2001): The product, sales and market-oriented party: How Labour learnt to market the product, not just the presentation, European Journal of Marketing, 35, 9/10, 1074-1084.
      • Ormrod, Robert. (2006): A Critique of the Lees-Marshment Market-Oriented Party Model. Politics, Vol. 26, Is. 2, pp. 110-118. (nepovinné)