Section: Framing + stereotypy (20. března 2024) | Interpretace textů marketingové komunikace | DL 1

DL 1

Section outline

- Select activity Prezentace
  
  Prezentace File
  
  Students must
  
  Mark as done
- Select activity Stereotypy v reklamě (aktivita na semináři)
  
  Stereotypy v reklamě (aktivita na semináři) Assignment
  
  Students must
  
  Mark as done
- Select activity Russell, C. et al. (2020). The political construction of public health nutrition problems: A framing analysis of parliamentary debates on junk-food marketing to children in Australia. Public Health Nutrition, 23(11), 2041-2052.
  
  Russell, C. et al. (2020). The political construction of public health nutrition problems: A framing analysis of parliamentary debates on junk-food marketing to children in Australia. Public Health Nutrition, 23(11), 2041-2052. File
  
  Students must
  
  Mark as done
  
  Doporučená četba k framingu
- Select activity KIM, Kenneth E. a Lori M. MCKINNON. (2023). An Experimental Study of the Effectiveness of Negative Campaign Messaging: Will Outcome Framing Work for Partisans in Polarised Politics?. Journal of Creative Communications, 18(1), 26–39
  
  KIM, Kenneth E. a Lori M. MCKINNON. (2023). An Experimental Study of the Effectiveness of Negative Campaign Messaging: Will Outcome Framing Work for Partisans in Polarised Politics?. Journal of Creative Communications, 18(1), 26–39 File
  
  Students must
  
  Mark as done
  
  Doporučená četba k framingu