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Interpretace textů marketingové komunikace
Framing + stereotypy (20. března 2024)
Framing + stereotypy (20. března 2024)
Section outline
Select activity Prezentace
Prezentace
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Students must
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Select activity Stereotypy v reklamě (aktivita na semináři)
Stereotypy v reklamě (aktivita na semináři)
Assignment
Completion
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Select activity Russell, C. et al. (2020). The political construction of public health nutrition problems: A framing analysis of parliamentary debates on junk-food marketing to children in Australia. Public Health Nutrition, 23(11), 2041-2052.
Russell, C. et al. (2020). The political construction of public health nutrition problems: A framing analysis of parliamentary debates on junk-food marketing to children in Australia. Public Health Nutrition, 23(11), 2041-2052.
File
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Doporučená četba k framingu
Select activity KIM, Kenneth E. a Lori M. MCKINNON. (2023). An Experimental Study of the Effectiveness of Negative Campaign Messaging: Will Outcome Framing Work for Partisans in Polarised Politics?. Journal of Creative Communications, 18(1), 26–39
KIM, Kenneth E. a Lori M. MCKINNON. (2023). An Experimental Study of the Effectiveness of Negative Campaign Messaging: Will Outcome Framing Work for Partisans in Polarised Politics?. Journal of Creative Communications, 18(1), 26–39
File
Completion
Students must
Mark as done
Doporučená četba k framingu