17. dubna: Data, online nástroje a politický marketing v kampani
Section outline
-
- data-driven kampaně
- internet a online nástroje v kampaních
- četba:
- Niffenegger, P. B. (1989): Strategies for Success from the Political Marketers, In The Journal of Consumer Marketing, Vol. 6 No. 1 Winter, 45-51 stran anglicky).
- Kotler, P., Sidney J. L. (1969): Broadening the Concept of Marketing. In: Journal of Marketing 33: 10-15.
- Norris, P.: Political Communications and Democratic Politics, http://ksghome.harvard.edu/~pnorris/acrobat/bartle.pdf