3. dubna: Výzkum volebního trhu
Section outline
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- co to je volební trh a jeho aktéři
- faktory definující volební trh, etapy trhu
- SWOT analýza a message box
- četba:
- Shama, A. (1976): The Marketing of Political Candidates, Journal of the Academy of Marketing Science, Fall, 4,4, 764-777.
- Ormrod, R. (2005): A Conceptual Model of Political Market Orientation, In Lees-Marshment J., Wymer W. W.: Current Issues in Political Marketing, 47-64.
- Mitchell, P. - Daves, R. (1999): Media Polls Candidate and Campaigns. In Newman, B. I. (ed.): Handbook of Political Marketing, Thousand Oaks – London – New Delhi: SAGE, str. 177-195.