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DL 1
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Marketingová komunikace a public relations
Tourism Marketing
4. Marketing Mix October 23rd
4. Marketing Mix October 23rd
Section outline
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3. Sustanaible Tourism October 16th
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5. Field research - mystery shopping October 30th
Select activity 3rd and 4th lesson (kopie)
3rd and 4th lesson (kopie)
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Отслеживание выполнения
Students must
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Select activity Case Study nr. 1 (4P´s)
Case Study nr. 1 (4P´s)
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Отслеживание выполнения
Students must
Mark as done
Select activity Case study nr. 2 (4C´s)
Case study nr. 2 (4C´s)
Файл
Отслеживание выполнения
Students must
Mark as done
Select activity table for mystery shopping
table for mystery shopping
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Select activity About mystery shopping
About mystery shopping
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Select activity Homework : watch this video
Homework : watch this video
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3. Sustanaible Tourism October 16th
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News from the tourism world :)
1. Introduction October 2nd
2. Simply Tourism October 9th
3. Sustanaible Tourism October 16th
5. Field research - mystery shopping October 30th
6. Segmentation November 11th
7. Marketing environment November 13th
8. Communication in Tourism 20th
9. Presentation of 1. task; Life cycle November November 27th
10. Christmas Markets: visit our farmers markets and then continue in work on your project December 4th and finishing presentation for next week(you are not at faculty)
11. Presentation of team projects December 11th
12. ON-LINE Final Exam (test is here in Moodle) - December 18th
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5. Field research - mystery shopping October 30th