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Marketingová komunikace a public relations
Tourism Marketing
4. Marketing Mix October 23rd
4. Marketing Mix October 23rd
Section outline
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3. Sustanaible Tourism October 16th
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5. Field research - mystery shopping October 30th
Select activity 3rd and 4th lesson (kopie)
3rd and 4th lesson (kopie)
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Achèvement
Students must
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Select activity Case Study nr. 1 (4P´s)
Case Study nr. 1 (4P´s)
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Achèvement
Students must
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Select activity Case study nr. 2 (4C´s)
Case study nr. 2 (4C´s)
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Achèvement
Students must
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Select activity table for mystery shopping
table for mystery shopping
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Students must
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Select activity About mystery shopping
About mystery shopping
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Students must
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Select activity Homework : watch this video
Homework : watch this video
URL
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3. Sustanaible Tourism October 16th
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Page d'accueil du cours
News from the tourism world :)
1. Introduction October 2nd
2. Simply Tourism October 9th
3. Sustanaible Tourism October 16th
5. Field research - mystery shopping October 30th
6. Segmentation November 11th
7. Marketing environment November 13th
8. Communication in Tourism 20th
9. Presentation of 1. task; Life cycle November November 27th
10. Christmas Markets: visit our farmers markets and then continue in work on your project December 4th and finishing presentation for next week(you are not at faculty)
11. Presentation of team projects December 11th
12. ON-LINE Final Exam (test is here in Moodle) - December 18th
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5. Field research - mystery shopping October 30th