Section: Marketingové strategie (distribuční strategie, cenová strategie, produktová strategie, komunikační strategie) (3. a 10. 4) | Marketing management | DL 1

DL 1

Section outline

- Select activity Marketingový mix a jeho důležitost ve strategii
  
  Marketingový mix a jeho důležitost ve strategii File
  
  Students must
  
  Mark as done
- Select activity Produktová strategie
  
  Produktová strategie File
  
  Students must
  
  Mark as done
- Select activity Distribuce
  
  Distribuce File
  
  Students must
  
  Mark as done
- Select activity Komunikace
  
  Komunikace File
  
  Students must
  
  Mark as done
- Select activity Cenová strategie a cenotvorba (literatura: Kotler, Management Marketing, kapitola 14)
  
  Cenová strategie a cenotvorba (literatura: Kotler, Management Marketing, kapitola 14) File
  
  Students must
  
  Mark as done
- Select activity Case study
  
  Case study File
  
  Students must
  
  Mark as done
  
  Nastudujte si ji dopředu na 10.dubna.