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Tourism Marketing
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Text book for beginners
Creating a project in 6 steps
How to cite in APA style
Oznámení
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1st lesson - Introduction to the course
Homework: watch this video before next lesson (principles of marketing)
2nd lesson
The history of Beadeker guidebooks
CV Karl Beadeker
Homework: watch this video - the link also is in presentation
Homework: text for reading - Tourism history - the link also is in presentation
Sustainability communication in tourism – A literature review
Tourism for SDG´s
Video - product
3rd and 4th lesson
Report Sustainable Cultural Tourism
How to make and itinerary
presentation
Table (evidence of your articles)
Guidelines for 1st task
3rd and 4th lesson (kopie)
Case Study nr. 1 (4P´s)
Case study nr. 2 (4C´s)
table for mystery shopping
About mystery shopping
Homework : watch this video
Submission of 2nd Task
5th lesson
Other segmentation methods in tourism
Homework: watch video before next lesson
6th lesson
Case study: SLEPTe (PESTe) analysis and PORTER five forces model
Homework: read the text before next lesson. Text: "the art of communication in the tourism industry"
7th lesson
Homework: watch this video
Communication of marketing product
Special assignment: Local destination survey (field activity)
8th lesson
Submission of 1st Task
Voluntary reading: Measuring Tourist Satisfaction
Submission of Team Project
Final TEST
1st lesson - Introduction to the course ►