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Marketing management
Marketingové strategie (distribuční strategie, cenová strategie, produktová strategie, komunikační strategie) (9.4. a 16.4.)
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Distribuce

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Click Distribuční strategie (1) (3).pptx link to view the file.

◄ Produktová strategie

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Cenová strategie a cenotvorba (literatura: Kotler, Management Marketing, kapitola 14) ►

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