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Marketingová komunikace a public relations
Tourism Marketing
1. Introduction October 2nd
1. Introduction October 2nd
Section outline
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News from the tourism world :)
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2. Simply Tourism October 9th
Select activity 1st lesson - Introduction to the course
1st lesson - Introduction to the course
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Select activity Homework: watch this video before next lesson (principles of marketing)
Homework: watch this video before next lesson (principles of marketing)
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News from the tourism world :)
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News from the tourism world :)
2. Simply Tourism October 9th
3. Sustanaible Tourism October 16th
4. Marketing Mix October 23rd
5. Field research - mystery shopping October 30th
6. Segmentation November 11th
7. Marketing environment November 13th
8. Communication in Tourism 20th
9. Presentation of 1. task; Life cycle November November 27th
10. Christmas Markets: visit our farmers markets and then continue in work on your project December 4th and finishing presentation for next week(you are not at faculty)
11. Presentation of team projects December 11th
12. ON-LINE Final Exam (test is here in Moodle) - December 18th
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2. Simply Tourism October 9th