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Marketingová komunikace a public relations
Tourism Marketing
2. Simply Tourism October 9th
2. Simply Tourism October 9th
Section outline
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1. Introduction October 2nd
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3. Sustanaible Tourism October 16th
Select activity 2nd lesson
2nd lesson
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Select activity The history of Beadeker guidebooks
The history of Beadeker guidebooks
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Select activity CV Karl Beadeker
CV Karl Beadeker
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Select activity Homework: watch this video - the link also is in presentation
Homework: watch this video - the link also is in presentation
URL
Select activity Homework: text for reading - Tourism history - the link also is in presentation
Homework: text for reading - Tourism history - the link also is in presentation
URL
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Students must
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◄
1. Introduction October 2nd
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Page d'accueil du cours
News from the tourism world :)
1. Introduction October 2nd
3. Sustanaible Tourism October 16th
4. Marketing Mix October 23rd
5. Field research - mystery shopping October 30th
6. Segmentation November 11th
7. Marketing environment November 13th
8. Communication in Tourism 20th
9. Presentation of 1. task; Life cycle November November 27th
10. Christmas Markets: visit our farmers markets and then continue in work on your project December 4th and finishing presentation for next week(you are not at faculty)
11. Presentation of team projects December 11th
12. ON-LINE Final Exam (test is here in Moodle) - December 18th
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3. Sustanaible Tourism October 16th