Kurs: Tourism Marketing, Thema: 7. Marketing environment November 13th | DL 1

DL 1

Section outline

- Select activity 6th lesson
  
  6th lesson Datei
  
  Students must
  
  Mark as done
- Select activity Case study: SLEPTe (PESTe) analysis and PORTER five forces model
  
  Case study: SLEPTe (PESTe) analysis and PORTER five forces model Datei
  
  Students must
  
  Mark as done
  
  This case study deals with PEST analysis. Watch commented presentation and then read this text. It will help you with your own project.
- Select activity Homework: read the text before next lesson. Text: "the art of communication in the tourism industry"
  
  Homework: read the text before next lesson. Text: "the art of communication in the tourism industry" Link/URL
  
  Students must
  
  Mark as done
  
  Read important article(s)