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DL 1
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Marketingová komunikace a public relations
Campaigns and Propaganda
Allgemeines
Allgemeines
Section outline
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1. Week October 3 Introductory session, the course objectives, literature (creation of teams)
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Kursübersicht
1. Week October 3 Introductory session, the course objectives, literature (creation of teams)
2. Week October 10 The Art of Propaganda I.
3. Week October 17 The Art of Propaganda II.
4. Week October 24 The Art of Propaganda III.
5. Week October 31 Reading Week
6. Week November 7 Propaganda examples
7. Week November 14 Modern Campaigning vs. Propaganda?
8. Week November 21 Campaigning and Advertisement I.
9. Week November 28 Students final presentations, discussion, feedback
10. Week December 5 Students final presentations, discussion, feedback
11. Week December 12 Students final presentations, discussion, feedback
12. Week December 19 First term of the final exam
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1. Week October 3 Introductory session, the course objectives, literature (creation of teams)