The course will introduce students to some of the basic concepts, theories and paradigms in the study of media as a prerequisite for an inquiry into the symptoms and consequences of technology-driven transformations of media communication nowadays. Political communication and popular culture will be pinpointed as two normatively contrasting realms of media communication with a long tradition of being under sociological and cultural scrutiny. The course is designed to clarify recent technologically grounded dynamics as well as media ́s entrenchment in the constitution of modern society - and to capture the connections between the two where appropriate.

The format of the course consists of frontal lectures, debate seminars in small groups of students, workshop sessions and a visit to an artist studio. The continual engagement of students with the content of the course is expected and required.

The students of the international programme of Social Sciences can use priority enrollment for the course. Czech university students and Erasmus students are welcome.