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  1. JJB224 Psychologie marketingové komunikace
  2. Topic 11
  3. Avis, Frobes, Ferguson. (2013). The brand personality of rocks.

Avis, Frobes, Ferguson. (2013). The brand personality of rocks.

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Rozšiřující materiál.

Click Avis,Frobes,Ferguson,2013_The_brand_personality_of_rocks.pdf link to view the file.
◄ Studijní materiál – Faktorové modely osobnosti
Personality targeting in advertising ►
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