Special assignment: Local destination survey (field activity)

Local destination survey (field activity)

• Aim: To identify and analyse the effectiveness of communication tools in a real environment.
• How to:
  • Select a local destination (e.g. a popular tourist spot in the city).
  • Analyse signage, information boards, availability of information, accessibility for foreign tourists (e.g. translations), don't forget the web.
  • Finally, suggest what could be improved to make communication more effective.