Tourism Marketing

Section outline

• Select section Important Info

  Important Info

  Collapse all Expand all

  • Select activity Text book for beginners

    

    Text book for beginners File

    Completion

    Students must

    

    Mark as done

    For those students who aren´t familiare with marketing 

  • Select activity Creating a project in 6 steps

    

    Creating a project in 6 steps File
  • Select activity How to cite in APA style

    

    How to cite in APA style URL
  • Select activity Oznámení

    

    Oznámení Forum
• Select section News from the tourism world :)

  News from the tourism world :)

  • Select activity UNWTO: facebook profile

    

    UNWTO: facebook profile URL

    Completion

    Students must

    

    Mark as done
  • Select activity Film tourism (impact)

    

    Film tourism (impact) URL
• Select section 1. Introduction October 2nd

  1. Introduction October 2nd

  • Select activity 1st lesson - Introduction to the course

    

    1st lesson - Introduction to the course File
  • Select activity Homework: watch this video before next lesson (principles of marketing)

    

    Homework: watch this video before next lesson (principles of marketing) URL

    Completion

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    Mark as done
• Select section 2. Simply Tourism October 9th

  2. Simply Tourism October 9th

  • Select activity 2nd lesson

    

    2nd lesson File

    Completion

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    Mark as done
  • Select activity The history of Beadeker guidebooks

    

    The history of Beadeker guidebooks URL

    Completion

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  • Select activity CV Karl Beadeker

    

    CV Karl Beadeker File

    Completion

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  • Select activity Homework: watch this video - the link also is in presentation

    

    Homework: watch this video - the link also is in presentation URL
  • Select activity Homework: text for reading - Tourism history - the link also is in presentation

    

    Homework: text for reading - Tourism history - the link also is in presentation URL

    Completion

    Students must

    

    Mark as done
• Select section 3. Sustanaible Tourism October 16th

  3. Sustanaible Tourism October 16th

  • Select activity Sustainability communication in tourism – A literature review

    

    Sustainability communication in tourism – A literature review File

    Completion

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    Mark as done
  • Select activity Tourism for SDG´s

    

    Tourism for SDG´s URL

    Completion

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    Mark as done
  • Select activity Video - product

    

    Video - product URL
  • Select activity 3rd and 4th lesson

    

    3rd and 4th lesson File

    Completion

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    Mark as done
  • Select activity Report Sustainable Cultural Tourism

    

    Report Sustainable Cultural Tourism File
  • Select activity How to make and itinerary

    

    How to make and itinerary URL
  • Select activity presentation

    

    presentation File
  • Select activity Table (evidence of your articles)

    

    Table (evidence of your articles) URL
  • Select activity Guidelines for 1st task

    

    Guidelines for 1st task File
• Select section 4. Marketing Mix October 23rd

  4. Marketing Mix October 23rd

  • Select activity 3rd and 4th lesson (kopie)

    

    3rd and 4th lesson (kopie) File

    Completion

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  • Select activity Case Study nr. 1 (4P´s)

    

    Case Study nr. 1 (4P´s) File

    Completion

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  • Select activity Case study nr. 2 (4C´s)

    

    Case study nr. 2 (4C´s) File

    Completion

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    Mark as done
  • Select activity table for mystery shopping

    

    table for mystery shopping File

    Completion

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  • Select activity About mystery shopping

    

    About mystery shopping File

    Completion

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  • Select activity Homework : watch this video

    

    Homework : watch this video URL
• Select section 5. Field research - mystery shopping October 30th

  5. Field research - mystery shopping October 30th

  • Select activity Submission of 2nd Task

    

    Submission of 2nd Task Assignment

    Please, here submit your results from mystery shopping.

    Results = filled table with comments of individual parts

    Submission should be in PDF.

• Select section 6. Segmentation November 11th

  6. Segmentation November 11th

  • Select activity 5th lesson

    

    5th lesson File

    Completion

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    Mark as done
  • Select activity Other segmentation methods in tourism

    

    Other segmentation methods in tourism File

    Completion

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  • Select activity Homework: watch video before next lesson

    

    Homework: watch video before next lesson URL
• Select section 7. Marketing environment November 13th

  7. Marketing environment November 13th

  • Select activity 6th lesson

    

    6th lesson File

    Completion

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    Mark as done
  • Select activity Case study: SLEPTe (PESTe) analysis and PORTER five forces model

    

    Case study: SLEPTe (PESTe) analysis and PORTER five forces model File

    Completion

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    Mark as done

    This case study deals with PEST analysis. Watch commented presentation and then read this text. It will help you with your own project.

  • Select activity Homework: read the text before next lesson. Text: "the art of communication in the tourism industry"

    

    Homework: read the text before next lesson. Text: "the art of communication in the tourism industry" URL

    Completion

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    Mark as done

    Read important article(s)

• Select section 8. Communication in Tourism 20th

  8. Communication in Tourism 20th

  • Select activity 7th lesson

    

    7th lesson File
  • Select activity Homework: watch this video

    

    Homework: watch this video URL

    Completion

    Students must

    

    Mark as done
  • Select activity Communication of marketing product

    

    Communication of marketing product File
  • Select activity Special assignment: Local destination survey (field activity)

    

    Special assignment: Local destination survey (field activity) Page

    Voluntary activity:)

    Voluntary presentation of results next hour (you can prepare short powerpoint with pictures).

• Select section 9. Presentation of 1. task; Life cycle November November 27th

  9. Presentation of 1. task; Life cycle November November 27th

  Highlighted

  • Select activity 8th lesson

    

    8th lesson File

    Completion

    Students must

    

    Mark as done
  • Select activity Submission of 1st Task

    

    Submission of 1st Task Turnitin Assignment 2
• Select section 10. Christmas Markets: visit our farmers markets and then continue in work on your project December 4th and finishing presentation for next week(you are not at faculty)

  10. Christmas Markets: visit our farmers markets and then continue in work on your project December 4th and finishing presentation for next week(you are not at faculty)

  • Select activity Voluntary reading: Measuring Tourist Satisfaction

    

    Voluntary reading: Measuring Tourist Satisfaction File

    Completion

    Students must

    

    Mark as done
• Select section 11. Presentation of team projects December 11th

  11. Presentation of team projects December 11th

  • Select activity Submission of Team Project

    

    Submission of Team Project Turnitin Assignment 2

    Insert in PDF or in PPT

    Only one member of team submit the project

• Select section 12. ON-LINE Final Exam (test is here in Moodle) - December 18th

  12. ON-LINE Final Exam (test is here in Moodle) - December 18th

  • Select activity Final TEST

    

    Final TEST Quiz
• Select section old material

  old material

  Not available