Kurs: Tourism Marketing

Section outline

Select section Important Info

Important Info

Alle einklappen Alle aufklappen
- Select activity Text book for beginners
  
  Text book for beginners Datei
  
  Students must
  
  Mark as done
  
  For those students who aren´t familiare with marketing
- Select activity Creating a project in 6 steps
  
  Creating a project in 6 steps Datei
- Select activity How to cite in APA style
  
  How to cite in APA style Link/URL
- Select activity Oznámení
  
  Oznámení Forum
Select section News from the tourism world :)

News from the tourism world :)
- Select activity UNWTO: facebook profile
  
  UNWTO: facebook profile Link/URL
  
  Students must
  
  Mark as done
- Select activity Film tourism (impact)
  
  Film tourism (impact) Link/URL
Select section 1. Introduction October 2nd

1. Introduction October 2nd
- Select activity 1st lesson - Introduction to the course
  
  1st lesson - Introduction to the course Datei
- Select activity Homework: watch this video before next lesson (principles of marketing)
  
  Homework: watch this video before next lesson (principles of marketing) Link/URL
  
  Students must
  
  Mark as done
Select section 2. Simply Tourism October 9th

2. Simply Tourism October 9th
- Select activity 2nd lesson
  
  2nd lesson Datei
  
  Students must
  
  Mark as done
- Select activity The history of Beadeker guidebooks
  
  The history of Beadeker guidebooks Link/URL
  
  Students must
  
  Mark as done
- Select activity CV Karl Beadeker
  
  CV Karl Beadeker Datei
  
  Students must
  
  Mark as done
- Select activity Homework: watch this video - the link also is in presentation
  
  Homework: watch this video - the link also is in presentation Link/URL
- Select activity Homework: text for reading - Tourism history - the link also is in presentation
  
  Homework: text for reading - Tourism history - the link also is in presentation Link/URL
  
  Students must
  
  Mark as done
Select section 3. Sustanaible Tourism October 16th

3. Sustanaible Tourism October 16th
- Select activity Sustainability communication in tourism – A literature review
  
  Sustainability communication in tourism – A literature review Datei
  
  Students must
  
  Mark as done
- Select activity Tourism for SDG´s
  
  Tourism for SDG´s Link/URL
  
  Students must
  
  Mark as done
- Select activity Video - product
  
  Video - product Link/URL
- Select activity 3rd and 4th lesson
  
  3rd and 4th lesson Datei
  
  Students must
  
  Mark as done
- Select activity Report Sustainable Cultural Tourism
  
  Report Sustainable Cultural Tourism Datei
- Select activity How to make and itinerary
  
  How to make and itinerary Link/URL
- Select activity presentation
  
  presentation Datei
- Select activity Table (evidence of your articles)
  
  Table (evidence of your articles) Link/URL
- Select activity Guidelines for 1st task
  
  Guidelines for 1st task Datei
Select section 4. Marketing Mix October 23rd

4. Marketing Mix October 23rd
- Select activity 3rd and 4th lesson (kopie)
  
  3rd and 4th lesson (kopie) Datei
  
  Students must
  
  Mark as done
- Select activity Case Study nr. 1 (4P´s)
  
  Case Study nr. 1 (4P´s) Datei
  
  Students must
  
  Mark as done
- Select activity Case study nr. 2 (4C´s)
  
  Case study nr. 2 (4C´s) Datei
  
  Students must
  
  Mark as done
- Select activity table for mystery shopping
  
  table for mystery shopping Datei
  
  Students must
  
  Mark as done
- Select activity About mystery shopping
  
  About mystery shopping Datei
  
  Students must
  
  Mark as done
- Select activity Homework : watch this video
  
  Homework : watch this video Link/URL
Select section 5. Field research - mystery shopping October 30th

5. Field research - mystery shopping October 30th
- Select activity Submission of 2nd Task
  
  Submission of 2nd Task Aufgabe
  
  Please, here submit your results from mystery shopping.
  
  Results = filled table with comments of individual parts
  
  Submission should be in PDF.
Select section 6. Segmentation November 11th

6. Segmentation November 11th
- Select activity 5th lesson
  
  5th lesson Datei
  
  Students must
  
  Mark as done
- Select activity Other segmentation methods in tourism
  
  Other segmentation methods in tourism Datei
  
  Students must
  
  Mark as done
- Select activity Homework: watch video before next lesson
  
  Homework: watch video before next lesson Link/URL
Select section 7. Marketing environment November 13th

7. Marketing environment November 13th
- Select activity 6th lesson
  
  6th lesson Datei
  
  Students must
  
  Mark as done
- Select activity Case study: SLEPTe (PESTe) analysis and PORTER five forces model
  
  Case study: SLEPTe (PESTe) analysis and PORTER five forces model Datei
  
  Students must
  
  Mark as done
  
  This case study deals with PEST analysis. Watch commented presentation and then read this text. It will help you with your own project.
- Select activity Homework: read the text before next lesson. Text: "the art of communication in the tourism industry"
  
  Homework: read the text before next lesson. Text: "the art of communication in the tourism industry" Link/URL
  
  Students must
  
  Mark as done
  
  Read important article(s)
Select section 8. Communication in Tourism 20th

8. Communication in Tourism 20th
- Select activity 7th lesson
  
  7th lesson Datei
- Select activity Homework: watch this video
  
  Homework: watch this video Link/URL
  
  Students must
  
  Mark as done
- Select activity Communication of marketing product
  
  Communication of marketing product Datei
- Select activity Special assignment: Local destination survey (field activity)
  
  Special assignment: Local destination survey (field activity) Textseite
  
  Voluntary activity:)
  
  Voluntary presentation of results next hour (you can prepare short powerpoint with pictures).
Select section 9. Presentation of 1. task; Life cycle November November 27th

9. Presentation of 1. task; Life cycle November November 27th

Highlighted
- Select activity 8th lesson
  
  8th lesson Datei
  
  Students must
  
  Mark as done
- Select activity Submission of 1st Task
  
  Submission of 1st Task Turnitin-Aufgabe 2
Select section 10. Christmas Markets: visit our farmers markets and then continue in work on your project December 4th and finishing presentation for next week(you are not at faculty)

10. Christmas Markets: visit our farmers markets and then continue in work on your project December 4th and finishing presentation for next week(you are not at faculty)
- Select activity Voluntary reading: Measuring Tourist Satisfaction
  
  Voluntary reading: Measuring Tourist Satisfaction Datei
  
  Students must
  
  Mark as done
Select section 11. Presentation of team projects December 11th

11. Presentation of team projects December 11th
- Select activity Submission of Team Project
  
  Submission of Team Project Turnitin-Aufgabe 2
  
  Insert in PDF or in PPT
  
  Only one member of team submit the project
Select section 12. ON-LINE Final Exam (test is here in Moodle) - December 18th

12. ON-LINE Final Exam (test is here in Moodle) - December 18th
- Select activity Final TEST
  
  Final TEST
Select section old material

old material

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